Sustaining growth for the small business can be challenging for reasons unique to the size of your business. One of the most common issues is that there aren't sufficient funds to implement an adequate marketing strategy. However, there are quite a few pros because of your small size. The flexibility and agility that characterize small companies is a huge strength because it enables you to respond to the market much quicker. You can determine the profitability of a campaign and subsequently scale it up if it proves successful by simply testing it on a smaller scale. In today's market, the ability to make decisions quickly and implement them is definitely a strength and that applies to you because you don't have as many people trying to get involved. Therefore, if you want to succeed, you will need to determine what your strengths are and capitalize upon them.
If you're an offline business, then at least use the various places format for local exposure. Just about any business knows about Google Places, but you may not realize other search engines have their own places listings. There are local business listings featured on many of the secondary search engines as well as Yahoo and Bing. Make sure your business has a presence on all of them and get your site SEO ready for searches run locally. Business directories categorized by state are another excellent way to get more exposure. There are multiple options when it comes to business directories for each state but you may have to list in a neighboring state. The key is to ensure full coverage of your state. There are millions of businesses in the United States that are website and web presence free. If this sounds like you, you might believe that you don't need one...or maybe you just don't want one for yourself. When your work schedule isn't yet full, it's important to build at least one basic website and take on at least a small amount of local marketing. There are more reasons to have a business website than there are not to have a business website. You may not know that you can create a basic site that serves more as a business card. If you have traditional business cards, you can list your URL on them. At least you can optimize for local search and get found in your town or city. Then, people can look over the marketing you've created to pre-sell your services and products and make their own calls.
You can find more ideas for marketing your business than you'll probably ever use. A Google search will help you find all sorts of ideas and almost all of them can be effective. Then you can move to paid-for content from reliable and trusted sources.
If some of the methods you've tried have resulted in failure, you should go back and try to find out why things went awry. You might think about doing some testing because this is how you ensure that things will actually work. Testing should be the foundation of all of the things you do for marketing and advertising. So make a list of every method that applies to your business and take massive action today. It's important to keep in mind that huge movements aren't required for your small business to grow. For example, if you find a few good partnerships, it could take months for the effects to be felt. If you can do that, then use the profits for advertising online if that suits your model. Thus, to succeed you will have to scale up your successful campaigns after you have made careful choices and seen concrete proof of positive results.
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